TVS Motor Company Domestic Sales Analysis – December 2025

TVS Motor Company closed December 2025 on a strong note, registering a sharp year-on-year (YoY) growth in domestic two-wheeler sales. The company reported total sales of 3,30,362 units, marking a substantial 53.62% increase compared to 2,15,047 units sold in December 2024. This translates into an impressive volume jump of 1,15,315 units, underlining robust consumer demand across most of TVS’ portfolio.

However, when viewed month-on-month (MoM), December sales showed some moderation. Compared to 3,65,365 units sold in November 2025, volumes declined by 9.58%, indicating a seasonal slowdown after festive-period momentum. Even so, December remained a strong closing month for the brand, supported by new launches and sustained demand for core models.

A key highlight during the month was the commencement of deliveries for the new TVS Apache RTX 300, the company’s much-anticipated ADV motorcycle. With its aggressive design, feature-rich package, and high-performance engine options, the RTX 300 has already begun creating buzz in the premium motorcycle segment, adding incremental excitement to TVS’ lineup.

Jupiter Leads the Charts Once Again

At the top of the sales chart stood the TVS Jupiter, continuing its dominance as the company’s highest-selling model. Jupiter recorded sales of 1,20,477 units, making it the only TVS two-wheeler to cross the 50,000-unit mark in December. This represented a 35.87% YoY growth over 88,668 units sold in December 2024. With this performance, Jupiter accounted for a commanding 36.47% share of TVS’ total domestic sales.

On a MoM basis, Jupiter sales dipped marginally by 3.45%, down from 1,24,782 units in November, but it comfortably retained its leadership position.

XL 100 and Apache Strengthen TVS Volumes

Ranked second was the TVS XL 100, a moped that continues to enjoy strong demand in rural and semi-urban markets. December sales stood at 46,133 units, reflecting a 39.41% YoY growth. Unlike several other models, the XL 100 also posted a 2.58% MoM increase, highlighting its steady and resilient demand profile.

Close behind was the TVS Apache range, which delivered a standout performance. Combined Apache sales reached 45,507 units, registering a massive 117.89% YoY jump compared to 20,885 units in December 2024. While MoM sales declined by 6.68%, the Apache brand remains one of TVS’ strongest growth drivers, supported by continuous updates and expanding variants.

Electric Scooters and Ntorq Show Strong Momentum

TVS’ electric vehicle portfolio, comprising the iQube and Orbiter, continued to gain traction. The TVS iQube posted sales of 35,177 units, growing 75.86% YoY. Despite a 7.89% MoM decline, the iQube remains one of the best-selling electric scooters in the country, reflecting rising acceptance of EVs among urban buyers.

The sporty TVS Ntorq also witnessed healthy demand, with sales rising 81.42% YoY from 14,981 units to 27,179 units in December 2025. MoM sales, however, declined by 11.15%, in line with the broader monthly slowdown.

Raider, Zest, and Other Models

The TVS Raider recorded sales of 22,783 units, marking a 30.53% YoY increase, though it experienced a sharp 30.65% MoM decline. Lower down the list, TVS Zest more than doubled its volumes to 8,739 units from 4,386 units a year earlier, while MoM sales remained largely flat.

The TVS Sport posted a 49.41% YoY rise to 7,572 units, but MoM volumes dropped significantly by 37.53%. The TVS Ronin delivered one of the highest growth rates, surging 259.07% YoY to 7,307 units, although it saw a modest 4.52% MoM decline.

In the premium segment, the Apache 310 stood out by recording growth on both counts, rising 249.25% YoY and 37.38% MoM to 702 units. The Star City was the only model to register both YoY and MoM decline, with sales falling to 608 units.

Overall Outlook

Overall, December 2025 highlighted TVS Motor Company’s strong product diversity and market reach. While MoM softness was evident, robust YoY growth across scooters, motorcycles, and EVs positions TVS well as it enters 2026 with a solid demand base.

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